Ingredients & Facts

FACTS:

TEN THINGS YOU SHOULD KNOW ABOUT SUNLESS TANNING

(But Sunless Retailers are afraid to tell you)

As a salon or spa owner, the more you know about sunless tanning, the better your services and the more thrilled your clients will be. At AVIVA Labs, we want to share our years of sunless tanning industry experience to help you build your successful business. Many sunless solution brands are afraid to tell you the truth, but you should know them if you want to differentiate your salon or spa with the best service and performance.

1. Aloe Vera is bad in sunless tanning solutions.

We all know Aloe Vera is a good ingredient in many skincare products. It has great moisturizing properties. And since the DHA in sunless tanners tends to dry out the skin, most sunless solutions contain Aloe Vera. But don't be fooled into thinking that it's good in sunless tanners. It's not.

Fact is, Aloe Vera is an oil-based ingredient. Such solutions are thick, sticky, and can take up to 20 minutes to dry-even in front of a fan. Especially during peak hours of peak season, your business is dependent on how quickly you can service your clients. And they certainly don't want to stand around half-naked for what seems like an eternity before they can get dressed and leave.

In addition to slow drying times, Aloe Vera can clog pores, causing acne breakouts. Because of its very thick and sticky consistency, it is much harder to clean off walls and floors after spraying. It can clog airbrushes and spray guns more frequently. And your clients may complain about stained clothes and bed sheets.

AVIVA Labs has taken a very different approach. To counter the drying effect of DHA, we use special emollients that leave the skin feeling nicely moisturized, without adding any Aloe Vera. AVIVA Labs sunless solutions are oil-free and dry in seconds, -not minutes!

2. Fragrance is used to mask chemical smells.

Nearly every sunless solution has a fruity or flowery smell. Often it is so strong it nearly overpowers your clients. This is because manufacturers use fragrance to mask the chemical smells of the ingredients, such as DHA.

These fragrances often turn off some of your clientele, such as women who dislike the fragrance or the growing number of male sunless tanners-reducing your repeat business.

AVIVA Labs is fragrance-free, but this doesn't mean that it smells like chemicals either. Our solution is the only virtually odourless formula on the market.

3. The fewer the number of ingredients, the better.

Many sunless manufacturers add lots of extra ingredients that don't contribute to the performance. Skin experts agree that every additional ingredient increases the chance of allergic reactions. You can't afford to risk your clients' health or your salon's reputation.

AVIVA Labs sunless solutions contain only 13 ingredients (only 10 in our Clear solution!). We have counted as many 33 ingredients in competitors' solutions. How many does your current solution have?

4. You should be educated about the ingredients you are spraying on your clients.

Have you read the ingredients in your current sunless solution? We suggest that you never use products that do not have clear indications of the ingredients they use. Such products violate FDA regulations and put your business and customers in jeopardy! You should
AVIVA Labs proudly lists all of our ingredients on our website and they are prominently listed on our product labels. We even supply a handy ingredient glossary, at www.avivalabs.com/glossary

5. You should only buy sunless solution from reputable sources.

Would you be surprised to hear that just a few companies manufacture most brands of sunless tanning solution? Most brands are actually just resellers who private label under their own name. If they find a cheaper manufacturer, they often switch suppliers. This means a brand can vary wildly in quality, consistency, colour and performance. One month you might have a solution that works relatively well, but the next batch has colour guide that looks completely different.
Aviva Labs is the manufacturer. We own and operate our own R&D lab and manufacturing facility under strict quality control standards-meaning consistent and reliable products every time.

6. You should avoid sunless solutions with alcohol.

Sunless tanning manufacturers who use Aloe Vera know they have a problem with slow drying times. They want a way to speed it up. Usually, they turn to alcohol to do the trick. Unfortunately, alcohol also causes dry, itchy skin. This is not only terribly uncomfortable for your client, but can affect the resulting tan as well. Aviva Labs solutions are 100% alcohol-free.

7. One DHA concentration does NOT fit all!

Many sunless brands offer only one DHA concentration. Whether your clients are very pale or naturally dark-skinned, you have no choice but to spray them all with the same solution. The result? Your lighter clients may turn orange and your darker
AVIVA Labs formulates 8%, 10% and 12%DHA concentrations so you can provide your clients with their best possible tan. And we offer DHA Booster Drops if you need a darker tan. Clients may not get enough colour-and you lose both types of clients.

8. Colour Guide (bronzer) is crucial to the resulting DHA tan.

You already know that the colour guide helps you see where you have already sprayed your client and gives them that "instant gratification" tan. But did you know that it also determines how the resulting DHA tan looks?

You see, the colour guide also let's you know when to stop spraying. When the client looks dark enough, based on the colour guide, you quit spraying them. At that point, they must have enough DHA on their skin that when they wash of the bronzer, in 6-8 hours, they will have a DHA tan.

Clients often experience the "post-shower" disappointment. They think their "instant" tan looks nice, but the resulting DHA tan, apparent once they shower, doesn't look good. It's either too light or slightly orange. This is because the manufacturer made the colour guide either too dark to too light. There must be a careful balance between the colour guide concentration and the DHA concentration.

AVIVA Labs sunless solutions deliver the perfect balance of colour guide to DHA. Your clients should never experience the "post-shower" disappointment.

9. As a salon or spa owner, you SHOULD be concerned about your clients' health.

Many people choose Aviva Labs' products just for the beautiful results. But what also sets us apart is our unwavering commitment to the long-term health of your skin. Our pledge is demonstrated through every one of our products.

AVIVA Labs philosophy, Beauty Today Health for Life, pledges that the beauty should never be achieved at the sacrifice of healthy skin. Learn more at www.avivalabs.com/philosophy.

10.Erythulose is not FDA-approved.

Many brands of sunless tanning solution contain Erythrulose, an additive claimed to increase the duration of the tan. However, the only FDA-approved ingredient for sunless tanning is DHA. As of today, no other skin colorant, but DHA, has been approved on the market. Our in-house comparative tests repeatedly demonstrated that erythrulose provides no significant difference in the tan's application or performance. At AVIVA Labs, we only use the highest quality pharmaceutical grade ingredients in accordance with FDA-regulations for safety. We do not use Erythrulose in any of our products!

BONUS: Spray equipment is more important than you think.

There are several factors that determine how well the tan will look and perform on your clients. Many of those factors have to do with your choice of solution. For example, is the solution pH-balanced? Does it have the proper balance between colour guide and DHA? Will it dry quickly? Will the tan look natural and even?

But did you know that your choice in spray equipment is critical to the look and performance of the tan? Even with the best solution, you can get poor results. You should use good quality, salon-grade air compressors and double-action airbrushes or properly adjusted HVLP/Turbo spray guns.

You should only use the minimum air pressure to adequately spray the clients. This reduces the amount of over-spray (fogging of solution), so you get more solution on the clients' skin and less solution in the air and on the walls, consuming less solution per client.

Ingredients:

AVIVA Labs spray tanning products contain only 13 ingredients, uses Eco-certified DHA, are Oil Free, Alcohol Free, Fragrance Free, Dries instantly and are Hypo-Allergenic.

The 13 ingredients are:

* Aqua ( Purified Water * DHA-Dihydroxyacetone (Eco certified)

* Decyl-polyclucose * Isopropyl-myristate

* Xanthan gum * Propylene glycol

* Propylparaben * Methylparaben

* Diazolidinyl urea * Citric acid

* Blue 1 CI 42090 * Yellow 5 CI 19140

* Red 40 CI 16035 , in solution with bronzer.